I believe that despite recent revenue declines and concerns around sales performance, Hershey's strong dividend yield and strategic pricing initiatives present an attractive long-term investment opportunity, making HSY a wise addition to my portfolio.

I believe shorting HSY is a prudent move given its recent Q2 earnings miss, downward revenue trajectory, and Citi's reduced price target amid sales concerns. Additionally, Hershey's challenges in the Confectionery segment and rising cocoa prices further compound its near-term risks.